What is the worst fear of Amazon sellers? Amazon product listing hijackers! After many weeks of hard work to have a product, your competitor can steal the idea and sell it with much cheaper prices. Fortunately, there are some easy steps that you can follow and protect your product listing from hijackers. Moreover, we will discuss also what you can do if your listing has already been hijacked.
It is very crucial to do a competitive analysis before you enter any business or select a product to sell on Amazon. However, you should not worry too much about your competitors or hijackers. You just need to be aware about some rules and details in order to stay save. So do not let some abstract fears hold you back from selling on Amazon, there are some easy steps to protect your product listing.
What is hijacked product listing? It means that someone is selling a copy or similar version of your private product and it is very frustrating because you spend efforts to create a brand/product.
What hijackers can do and how you can define them? They usually leave negative comments about being unsatisfied about their purchase or leave a negative review on your product listing. Eventually, you get a bad review for something that you do not even sell, and this bad review could influence on your future visitors from not purchasing your product. This behavior can ruin your successful product if it continues.
When you have been hijacked, what you should do? First, you should drop your listing price. It hurts but some sales at a reduced price is much better than zero sales. Second, ask you friend to buy the hijacker’s product and then complain to Amazon for falsely advertised items. Moreover, if you have copyright protection, you can also consider starting legal action, but usually this is not common action.
How to protect your Listing from Hijackers?
1. Monitor Your Listing Carefully
Except checking your Seller Central dashboard every day, you need to see your listing from your customer point of view. If your private product are selling more than one seller (one seller is you), then you have a hijacker situation! You do not have to check your listing every day, that should become a periodic process. Therefore, creating your own brand can be prevented from hijackers.
2. Create your own E-commerce site
It would be even better and double protection to build your own website. In this way, you can avoid from hijackers. This is a great long-term strategy and you may think to have a website as soon as possible. You can use Amazon fulfillment service or you can send your customers directly to your Amazon product page.
3. Brand your product very carefully
When you create better branding on your product listing and confirm to everyone what you have a unique actual product, you can avoid from hijackers. You are openly demonstrating your brand to the customer and if they order it from hijacker seller, then it would be obvious that their product do not have a branding. While you take your product photos, pay attention to have the branding on the packaging and on the product. So just show off your brand and everywhere!
4. Register your brand with Amazon
One of the best way to protect your brand from hijackers is to register your brand with Amazon. It is very simple process; you may go to Amazon registration page and fill in some basic information. You need to have or create your company website. Once you have registered your brand, you can control your listing and if someone sells a copy of your product, you can just remove the hijacker’s listing form Amazon.
5. Contact to the Seller
This is very effective way to complain to seller directly. Just tell ask them to remove the post and see what would be their action. You can contact to seller through the link on their profile. You can be short, friendly and to-the-point. If they don’t respond and act accordantly, then you must contact to Amazon directly.
6. Complain to Amazon
Finally, you can submit an Amazon’s complaint form. You need to collect facts and evidence about the hijacker and have all necessary documents to confirm it. Submit and wait to Amazon feedback! Give a comprehensive description of the situation with many photos and details. Compare your product to the hijacker’s product. This might take time and efforts, but you should perform this last step.
Dealing with hijackers is a sad reality for anybody selling on the Amazon marketplace. However, if you follow the steps we have discussed above, you will have successful brand and can make a good business in Amazon. Leave your comments or questions below and we will get back to your promptly!