When you sell on Amazon, it is mandatory to have an idea about what is Amazon SEO and how does it work. Amazon is not a regular site and it would be a great benefit for you to learn more about Amazon algorithm and its functions. If you use AsinKey tool to generate profitable keywords, then you will have a much better chance to improve your Amazon SEO. In fact it’s much easier than it sounds.
What is Amazon SEO?
SEO is an indicator of how high your website ranks within a search engine. SEO use its own algorithm to create particular criteria and then measures each website considering how much it matches to its search engine criteria. For instance, Google SEO boosts websites with regular updating content; therefore many sites are developing blog posts to have better rank in search engine.
On the other hand, you should learn how to find and use keywords, valuable links, navigation, loading speed, etc. Just remember that each SEO works in different way and if you know that, you may improve your site or product SEO.
How does Amazon SEO work?
As we have mentioned already, different search engines usually have different requirements in creating their own ranking. Amazon also has its specific ranking criteria and its algorithm is quite tricky, therefore so far experts have only some general idea how it works. So far there are some particular criteria for Amazon SEO to get your product rank higher and if you follow to our tips, your product organic rank will be improved significantly.
- Product Titles
First of all, shoppers are looking to the product titles on Amazon in order to make decision to buy or not. Amazon gives you an opportunity to write your product title with up to 500 characters and if you write it correctly according to SEO rules, then you have a high chance to go ahead. Using profitable keywords you should fill in all necessary information and details about your product brand, color, size, manufactured year, etc.
There are different types of keywords primary, secondary, tertiary, etc. But in order to add info about your products, you just need to add item name (“book”, “phone”, “cloths”) and then more clear info about your product (“romance book”, “Iphone”, “shorts”). Ideally you need to write maximum info for both keywords.
3. Product Descriptions
In product description you need to combine all information with creative writing. You may try to answer to these questions: who, what, where, when, why and how. Your answers will give a comprehensive image about what you are selling.
One of the biggest mistakes of sellers is to put a product under wrong category. Of course the probability of adding items under incorrect category is quite low, but still you should keep attention in any case. If you can’t figure out to which category your item belongs, you may search it on Google to find answers.
5. Customer Reviews
In order to have better organic rank and reputation, you should get more positive reviews from buyers. Positive reviews will improve your ranks on Amazon and also will increase your potential customers trust. Amazon is always up to promote and help sellers.
You can also check out the listings of your competitor sellers who are ranking much higher than you and add their ASIN number to your own listing. AsinKey allows tracking your competitor’s product and you can see on your dashboard all your competitor’s products that are ahead you.