We have talked a lot about keywords: seed keywords and long tail keywords, how a broad keyword differs from a mid-range keyword, and so on. But there are also other keyword categories to consider.
A keyword, used to enhance your Amazon listing, differs from one you use to make better the search engine optimization for your company’s web page, mainly because they serve different purposes.
When people use Google, they are mainly looking for some information. It helps to find e.g. reviews on bakeries, find out how close they are to the location, and learn whether or not he or she can get a glass of wine with a pie. Google gathers a massive amount of information together to best answer your question, and helps to satisfy your appetite.
As a consumer, you type different words and phrases when you’re searching for a product and vice versa when you’re trying to gather information. Amazon understands that contrast and include it into their search suggestions to help recognize the products that match your search more precisely.
These differences are the reason why it’s important to have several different tools to help support your Amazon store. AsinKey can help you build the best Amazon listing and give you accurate keyword data to help boost sales. Its database has a great number of global keywords, so you can also find unique product opportunities and keywords for sponsored ad campaigns. These keywords can even help with the content, you’re creating to improve your Amazon store on social media.
Main Similarities between Google & Amazon Search
The better the rank, the more traffic/sales you get
While the focus is a different one in both cases, they are mainly search engines. And in both cases, the main goal is to rank high for proper keywords.
Two Types of Search: Organic & Sponsored
Both search engines show both organic and sponsored search results. By default Google shows 10 organic and various paid results per page, Amazon shows 16 organic and 2 paid results. You can optimize on both search platforms.
The Algorithm is a “Black Box”
Even after years of research, the acting and calibration of Google’s ranking algorithm are not fully known and are changed over time. The same is for Amazon’s algorithm, and there have hardly been any research and tests carried out so far. For sellers, this means that knowledge has to be made by trial and error, but it also refers those profound insights that anyone in the marketplace has can lead to long-term competitive advantages.
The Actively Optimized Ranking
Google SEO has been common practice for many years. There are opportunities for stable optimization, which we found out by running our own research scenarios for Amazon, too.
Main Differences Between Google & Amazon Keywords
Success Takes Time and Needs to Be kept
Rankings on Amazon are subject to stable changes because of competitors and changing user preferences like on Google. That is why optimization has to be oriented and reviewed and the top ranks are not saved for anyone.
Amazon Keywords is more formal than Google Keywords
As Amazon is a shopping website, it uses more buying or selling search filters when showing search results. For instance, if a merchant is out-of-stock, they’ll apply to SERPs — even if all other indicators are healthy. This cannot happen in Google. Amazon is also very conscious of listing the bestselling products at the very top and it changes BSRs every hour based on reviews and sales. This won’t happen in Google’s product search results.
Amazon Prefers more Product Quality than Content Quality
Ranking on Google depends on the quality and your relevant content. On the other hand, Amazon is more likely to rank you higher if your content is 2nd class but you sell a world-class item that buyers seem to love.
Amazon Prefers Short Tail Keywords
Unlike Google, Amazon works with short tail keywords, instead of working with phrases. This is because a customer is very unlikely to raise a question at Amazon. If they want to purchase a laptop, they’ll just fill in ‘laptop’ or ‘HP laptop’ in the search line. In Google, they’re likelier to type “how can I buy HP laptop?” On Amazon, they already have the answer to question.
The concept of using keywords and relevancy to help reach the right audience is the same for Google and Amazon, but the platforms meet consumers at different levels of the customer’s journey. While there may be some overlap, people use Google earlier in the journey, to find out what product(s) will fulfill their need and then comes Amazon, when they’re ready to make purchasing decisions. That is why the terms used for search are drastically different.